*The use of brackets throughout the text ensures confidentiality for all parties involved. The Press Release serves as a work sample.
[Old brand name] becomes [new brand name]*
New brand name for the longstanding cement producer
The company [old brand name], a proud member of the [Group], one of the world’s largest manufacturers of building materials, is changing its name to [new brand name]. This move aligns with the Group’s strategy of having a uniform name across all its countries of operation.
[Old brand name], which has [number] years of history and is a highly trusted name in the domestic construction sector, has been part of the global [Group] family since [year]. With more than [number] employees in nearly [number] facilities in more than [number] countries, [Group] is one of the world’s leading manufacturers of construction materials and solutions and has a leading position in the cement, aggregates, and ready-mixed concrete markets. The Group’s products and services are used in the construction of residential, infrastructure, commercial, and industrial facilities.
The renaming of [old brand name] to [new brand name] reflects the broader transformations taking place in the [Group] at an international level, including the adoption of cutting-edge technologies, such as 3D printing, and the implementation of sustainable strategies. After all, sustainability and innovation are at the heart of the Group’s actions, leading the way towards carbon footprint neutrality and a circular economy in the building materials sector.
Following the company’s name change, the CEO of [Group name] in [countries], [CEO name], said, “[New brand name] will continue to seamlessly provide high-quality products and services to its customers, honoring the trust and support it has received over the years while looking forward to the future of the industry with great confidence.”
